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Privacy Policy

Last updated: 16 October 2026

This policy explains what personal information The Calm Birth School collects, why, who we share it with, and the rights you have. It applies to our website, our instructor training, our instructor community, our Homestudy parent course and anything else we sell.

1. Who we are

The Calm Birth School Ltd (“TCBS”, “we”, “us”) is the data controller for your personal information.

  • Company number 13606758, registered in England and Wales
  • Registered office: 7 Solihull Lane, Birmingham, B28 9LS
  • Registered with the Information Commissioner’s Office (ICO), reference ZB305889
  • Contact: info@thecalmbirthschool.com

We follow UK data protection law, including the UK GDPR and the Data Protection Act 2018.

Our services are for adults. We do not knowingly collect information about anyone under 18.

2. What information we collect

  • Website visitor
    Your IP address, device and browser, and the pages you visit, if you accept cookies (see section 9)
  • Enquiring about training
    Your name, email address, phone number, postcode, and anything you tell us in forms, emails, messages or calls
  • Student or instructor
    Your name, email address, phone number, postal address, birthday (if you choose to share it), payment and booking records, course progress, your assessments and coursework, notes from calls with us, and posts and videos you share in our Facebook groups
  • Homestudy course or book customer
    Your name, email address, postal address (for physical products), and payment and booking records
  • On our email list
    Your name, email address, and which emails you open or click

Payment details. Card payments are taken by Stripe or PayPal. We never see or store your full card number.

Health information. We do not ask for any health information, such as pregnancy or birth details. If you choose to share some with us (for example in an email or message), we only use it to reply to you and delete it when it is no longer needed.

3. Why we use it

We only use your information when the law allows it. The list below shows what we use it for and the lawful basis for each.

  • Answering your enquiries and booking calls
    Lawful basis: Legitimate interests (replying to people who contact us)
  • Taking payments and running payment plans
    Lawful basis: Contract
  • Giving you course access, posting your packs and books, marking your work, running live training and issuing your certificate
    Lawful basis: Contract
  • Running our Facebook groups, Instructor Directory and Membership area
    Lawful basis: Contract
  • Managing your annual renewal
    Lawful basis: Contract
  • Keeping financial and tax records
    Lawful basis: Legal obligation
  • Sending you emails about our training, products and news
    Lawful basis: Consent, or legitimate interests for existing students and customers (see below)
  • Understanding how our website is used and showing our adverts
    Lawful basis: Consent (through our cookie banner)
  • Protecting our business, our materials and our legal rights
    Lawful basis: Legitimate interests

4. Marketing emails

  • If you join our list (for example by downloading a freebie or signing up for our free course), we send you emails because you agreed to receive them.
  • If you book training or buy from us, we add you to our emails about similar training, products and news.
  • Every marketing email has an unsubscribe link. You can unsubscribe at any time, and we will stop straight away.
  • Unsubscribing from marketing does not stop emails you need for your course, payments or membership.
  • We never sell your information or share it with other businesses for their marketing.

5. Who we share it with

We use trusted services to run our business. They only use your information to provide their service to us.

  • FEA Create
    Our website forms, checkout, email, client records and course platform (including the GoKollab app)
  • Stripe
    Card payments and payment plans
  • PayPal
    Payments and annual renewals
  • Calendly
    Booking calls
  • Zoom
    Live online training
  • Google Drive
    Storing course records and student documents
  • Dropbox
    Storing course records and student documents
  • Facebook
    Our private training, instructor and community groups
  • WhatsApp
    Occasional messages, only if you choose to message us there

We may also share your information with:

  • ThinkTree, our accrediting body, if they need it to check or confirm your qualification
  • Postal and delivery services, to send your packs, books and certificates
  • Our accountant and other professional advisers
  • Anyone we are legally required to share it with
  • A buyer of our business, if all or part of TCBS is sold. They would have to look after your information in line with this policy

Facebook groups. What you post in our groups can be seen by other group members, and Facebook’s own privacy policy also applies.

6. Information sent outside the UK

Some of the services above are based in, or store information in, the US or other countries outside the UK. When that happens, we make sure your information is protected, for example through the UK-US data bridge or UK-approved contract terms.

7. How long we keep it

We keep your information only for as long as we need it.

  • Enquiries that do not lead to a booking
    2 years from your last contact with us
  • Payment and financial records
    6 years after the end of the tax year they relate to, as the law requires
  • Student and instructor records, including assessments and qualification
    While you are a student or community member, then 6 years after you leave, so we can confirm your qualification if asked
  • Email list
    Until you unsubscribe
  • Health information you choose to share
    Deleted once we have replied and no longer need it

8. Your rights

You have the right to:

  • See the information we hold about you
  • Ask us to correct anything that is wrong
  • Ask us to delete your information
  • Ask us to limit how we use it
  • Object to how we use it, including for marketing
  • Ask for a copy to take to another organisation
  • Withdraw your consent at any time, where we rely on it

To use any of these rights, email info@thecalmbirthschool.com. It is free, and we will reply within one month. We may ask you to confirm who you are first. Some rights have limits, for example we must keep financial records for 6 years.

9. Cookies

Our website uses cookies. Essential cookies make the site work. With your permission, we also use analytics and advertising cookies, for example from Google and Facebook, to see how the site is used and to show you our adverts. You can choose which cookies to accept in our cookie banner and change your choice at any time.

10. Keeping your information safe

We use secure, password-protected systems, limit who can see your information, and only share it when we need to. If something goes wrong, we will tell you and the ICO when the law requires it.

11. Complaints

If you are unhappy with how we have used your information, please email info@thecalmbirthschool.com first so we can put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

12. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last updated.